Want to know why new energy vehicles are "selling like crazy" in Latin America?
Hey, man! Do you know what the coolest thing on the streets of Latin America is recently? It's not the rhythm of samba dance, nor the coconut cocktails on the beach, but the new energy vehicles running all over the streets! These "electric tigers" are occupying the market at a speed crazier than the Rio de Janeiro Carnival, and the story behind them is so exciting!
1. The government has become the "number one salesman", and the welfare is directly hit in the face
Imagine that the government suddenly turned into a super sales, holding a loudspeaker and shouting: "Buy new energy vehicles, it's a big profit!" This is what is happening in Latin America! The Brazilian government waved its hand and cut the electric vehicle tax from 30% to 15%, and also came up with a "green highway plan" to plant charging piles on the side of the road, just like planting coffee beans! Chile has even directly released a big move and made a bold statement - let all cars and buses run on electricity by 2035, and realize full electric land transportation in 2045! As soon as this goal was announced, the sales of electric vehicles in the first half of 2024 went up sharply. There are also Argentina and Mexico, where subsidies and tax exemption policies are one after another, and they can't wait to pull you into the 4S store to swipe your card to buy a car!
2. Chinese car companies formed a group to "kick the door" and directly understood the market
China's auto giants came to Latin America with "secret weapons", which is simply a dimensionality reduction attack! BYD has developed a hybrid model that can "drink" ethanol fuel, and it can still run happily on bumpy roads; Great Wall Haval H6 PHEV can run 180 kilometers in pure electricity, which completely cures everyone's "mileage anxiety"! What's more, these car companies know too much and directly build factories in Brazil and Mexico. The Great Wall factory also got a "golden VIP card" with a 10-year corporate income tax reduction of half, and plans to increase the localization rate of parts to more than 60%. This is to completely take root in Latin America!
The price war is even more crazy! BYD Dolphin Mini only costs $20,000 in Brazil, while Tesla's starting price in Mexico soars to $50,000. This price difference is like being on the beach in Rio de Janeiro, with free coconut water on one side and sky-high cocktails on the other. Which one should you choose? The Chery showroom in Brazil is crowded with people every day, and everyone is shouting: "This car is both economical and environmentally friendly, just buy it!"
3. Latin American friends: You want to be cool and save money!
Our Latin American friends are now the trendsetters at the forefront of environmental protection! There are 34.3 electric vehicles per 10,000 people in Chile, and 60% of them are Chinese brands. Driving a new energy vehicle out is the most handsome guy on the whole street! In addition, driving a new energy vehicle is really good! The electricity fee is only 8 cents per kilometer, while a fuel vehicle costs 50 cents per kilometer, and the maintenance fee is saved by more than half. With the oil price in Brazil soaring to $1.5 per liter, driving a new energy vehicle is simply "making money while lying down"!
Chinese car companies have a firm grasp of their preferences! They like pickups and compact cars. BYD Shark pickups directly won the championship in the Mexican luxury pickup market, and JAC Frison pickups crushed Ford Ranger in sales. This wave of operations has won their hearts!
4. Charging facilities are "wildly growing". No power? Not possible!
In the past, people were worried that new energy vehicles would "break down" due to lack of power. Now this anxiety has gone away! Brazil has built more than 2,500 public charging piles, which can be seen everywhere like street vendors; Chile also plans to build more than 500 charging stations by 2025, and the capital Santiago has formed the largest electric bus fleet in Latin America. Car companies are also very considerate. Chery directly installs charging piles for users in Brazil, and the service is more enthusiastic than samba dance!
5. Global trends + China-Latin America "dream linkage", this wave of winning is numb!
The International Energy Agency has stamped and certified that Asia and Latin America will be the "leaders" in electric vehicle sales in 2024, with an increase of more than 60%! China not only sells cars, but also packages and sends the entire new energy vehicle industry chain. Battery giant CATL has invested $5 billion to build a factory in Brazil, and BYD's three-electric technology is also strongly exported. The chairman of the Brazilian Electric Vehicle Association couldn't help but praise: "This wave of operations by Chinese car companies directly brought the Latin American automotive industry to fly!"
Future spoilers: More exciting is yet to come!
Now this hot scene is just an appetizer! Brazil has set a small goal to increase the proportion of new energy vehicles to 30% by 2030. Chinese car companies are not idle either. BYD has begun to study hydrogen-powered vehicles. If this trend continues, there will be more new energy vehicles on the streets of Latin America in the future than carnival floats! Get ready for this super party of green travel, guys!